Trademarks are important because they help businesses to protect their brands and intellectual property. A registered trademark gives a business the exclusive right to use its trade-mark in relation to the goods and services for which it is registered. Therefore, the competitors can not use the same trademark without permission of the trademark owner and it will provide increased brand recognition, prevent others from using your trademark, licensing your trademark to other businesses, using your trademark in marketing and advertising, and enhances credibility and attracts clients with a recognized brand, signalling authenticity and longevity.
